Beta must be in a unique position: an independent manufacturer of off-road motorcycles. In existence since 1905, the Italian company has built an enviable reputation amongst both amateur and professional riders alike.
Liqui Moly might be younger – only 60 years! – but it too is renowned for innovation and technical excellence in the field of lubrication, additives and care and service products, developed in Germany.
What better, therefore, than these two venerable companies joining forces for the benefit, again, of both amateur and professional off-road riders?
In South Africa, the driving force behind Beta Motorcycles is Rock Steady Distributors, and, recently, the Beta SA Race Team was officially launched, bringing together the team’s athletes, Beta SA dealers and key partners.
The launch event also marked the debut of a strategic partnership between Beta SA and Liqui Moly, building on the long-standing global alliance between the premium German oil specialist and the iconic motorcycle brand. Both parties bring cutting-edge technology and performance to the table and will be a formidable force against which rival manufacturers will have to bring their A-games to beat.
The venue for the launch was the Wild West Enduro track, which is significant as the event coincided with the launch of the new Beta Enduro Cross Track, which was opened by the Beta SA Race Team’s riders, showcasing their and the bikes’ skills.
The line-up for the team is as follows:
You can catch the Beta SA Race Team competing at: HESA, The IMPI Enduro, the Enduro SA – MSA National Enduro Championships and The Roof of Africa this year.
Beta SA would like to give special thanks to the current Beta SA dealers for their continued support, including Ride Motorsports in KZN, Droomers Powersport in the Cape, Russell Campbell Dirt Bikes and SpeedHut in Johannesburg and 187 Auto in Pretoria.
Beta and Liqui Moly: The Perfect Team
